Wheat sector
Episens, the new wheat sector of the InVivo group, is the result of bringing 3 complementary activities together: milling; baking and pastries; and ingredients (technical and aromatic solutions for milling and artisan and industrial baking).
This cohesive structuring enables it to operate across the entire processing chain and to control its production resources both upstream and downstream. This means that new requirements from clients, be they artisan or industrial bakers, can be met right up to the point of distribution and retail sale. Episens has a presence both in France and on the international stage, with 24 production facilities and 2400 staff.
Strategic objectives:
- Strengthen its position as a leading player in milling and industrial baking with Neuhauser and Moulins Soufflet.
- Support the agri-food transition with a sustainable offering that fully optimises the wheat value chain.
- Structure and develop short procedures to improve the quality and traceability of premium and artisan production processes.
Means of action:
- Refocus the offering on the 3 activities, and structure it around 3 main pillars:
- a positive-impact offering that meets healthy eating criteria;
- a competitive and sustainable offering that strives for excellence;
- a value-creating offering aligned with the development strategy of clients and partners.
- Rethink the business model, adopt a proactive approach with key accounts in the agri-food industry, artisan baking and restauration chains.
Performance levers:
- Harness synergies between the 3 activities and consolidate their complementarity.
- Optimise industrial resources: increase the productivity of manufacturing lines; adapt resources to our offering, and not vice versa.
- Improve the positioning and value of products.
- Provide expert advice to endorse the product offering.
- Make innovation a driver of business growth.
2030 Vision
‘‘ We need to make this essential mission, this drive for good nourishment, a vector that motivates and unites our teams. Our aim is to double our turnover by 2030, achieving a figure of two billion euros. ’’
Semons du Sens, sustainable channels to support transition
With its development of sustainable agricultural practices favouring biodiversity, soil fertility and a reduced carbon footprint, Semons du Sens, which can be translated as "let's sow sense", in line with the group's five major objectives, is a contributor to the fight against climate change.
Rolled out among 8500 farmers in various segments (wheat, barley, vines, dried vegetables), Semons du Sens is a collective process to boost market competitiveness that connects downstream expectations with upstream agricultural practices.
Production from sustainable Semons du Sens channels has grown noticeably in both first- and second-stage processing operations, i.e. milling, ingredients and malting, and artisan and industrial baking, respectively. In 2022, Semons du Sens comprised 15 sustainable channels for wheat and barley, governed by stringent, scalable and controlled specifications. These are reflected downstream, for example, with Moulins Soufflet, which sold more than 300,000 tonnes of Semons du Sens flour in 21–22.
Our
keybook
Discover the 3 guiding principles of the 2030 by InVivo strategic plan.
Download the keybook